In recent years, there has been a shift in the way brands approach influencer marketing. Rather than relying solely on big-name celebrities and social media stars with millions of followers, more and more brands are turning to ‘micro-influencers’ to promote their products and connect with niche audiences. Micro-influencers are social media users with a smaller following, typically between 1,000 and 100,000 followers. They are often considered experts in a particular niche or industry, and their followers trust their opinions and recommendations. By partnering with micro-influencers, brands can reach a more targeted audience and generate a higher return on investment (ROI) compared to traditional influencer marketing.
The rise of artificial intelligence (AI) and machine learning (ML) has changed the way businesses operate, and the field of marketing is no exception. AI and ML are being used in a variety of ways to improve the effectiveness and efficiency of marketing campaigns. One way in which AI is being used in marketing is […]
Digital marketing is an ever-evolving field, and in today’s digital age, it has become increasingly important for businesses to have a strong online presence. This is especially true for small businesses in Limassol, a city in Cyprus, which is home to a growing number of digital marketing agencies. These agencies specialize in helping businesses to […]
Marketing activities would be on more different levels, which mean we need to avoid adding tasks that are not related to the marketing team, and that is why I believe in a more well-defined marketing structure, and the functions of the marketing team will most likely include, but aren’t limited to, the following: Creating a […]
A marketing department will drive the promotional materials of a business. It is responsible for starting our goal to be focused on increasing brand awareness overall, while also driving potential customers to products or services which in our case will be purely educational. Therefore, a marketing team is a vital part of a project structure […]