We’re seeing CMOs leverage AI to navigate budget freezes. Here are five key metrics they are using AI to track and optimize.
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLTV)
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Return on Investment (ROI)
By focusing on these metrics, CMOs can demonstrate marketing’s impact and make data-driven decisions to maintain performance even with reduced budgets. How can your team start using AI to track these crucial metrics?