Google’s search results are getting a big AI upgrade. Instead of just showing a list of links, you’ll start seeing AI-powered summaries right at the top for some searches. Think of it as Google giving you a quick, smart answer based on the best info it finds, making it faster to get the gist of something without clicking through a bunch of pages.
This is a game-changer for marketers. For example, in retail, if someone searches for “best running shoes for beginners,” Google’s AI might summarize key features and brands. This means your brand needs to be easily found and understood by the AI, emphasizing clear product descriptions and strong content to make sure you’re included in those top summaries and don’t get lost below the fold.
