Google’s rolling out a new AI-powered search experience that basically summarizes search results for you. Instead of just giving you a list of links, it uses AI to pull information from different sources and give you a quick answer right at the top of the page. Think of it like having a super-smart assistant summarize the web for you before you even click.
This changes the game for marketers. For example, in the travel industry, if someone searches for “best beaches in Hawaii,” the AI summary might pull info from several travel sites, highlighting key features and maybe even prices. This means getting your content featured in that summary is crucial for visibility. Marketers need to focus on creating high-quality, structured content that AI can easily understand and pull from, and think about how their information will look when summarized.
