Google’s rolling out a new AI-powered search experience, and it’s a pretty big deal for how people find stuff online. Instead of just showing a list of links, it’s going to start giving users direct answers and summaries generated by AI right at the top of the search results. This means users might get the info they need without ever clicking through to a website, which changes the game for how businesses get found.
So, what does this mean for you as a marketer? Think about retail. If someone searches for “best running shoes for beginners,” Google’s AI might summarize the top options based on reviews and features, potentially pulling info from various sites. This means your website’s content needs to be super clear, concise, and structured so Google’s AI can easily understand and use it. You’ll need to focus on providing high-quality, authoritative information that the AI deems valuable enough to include in its summary, and maybe even think about how to get your brand mentioned in those AI-generated answers.
