We’re seeing how AI is changing marketing firsthand. It’s impacting key metrics like conversion rate, click-through rate (CTR), and cost per acquisition (CPA). We’re also seeing changes in brand awareness linked to using AI. These shifts are becoming clearer as we use and track AI in different campaigns.
Here’s what we’re seeing:
- Higher conversion rates: Campaigns using AI for audience targeting and personal messages are converting better.
- Better CTR: Click-through rates are much better when AI helps create ad copy and images.
- Lower CPA: Our cost to get a customer has gone down because AI helps with bidding and spending the budget.
Overall, using AI is showing good results, especially in how efficient our campaigns are and how well they perform.
How could AI change your marketing numbers?
