- AI is bringing new tools for marketers.
- Agentic capabilities are emerging.
- Measurement is getting upgrades.
I’m seeing AI really shake things up in marketing lately. It’s not just a buzzword anymore; it’s actually changing how we work.
We’re getting a bunch of cool new tools to play with, which is awesome. Plus, there are these agentic capabilities popping up, which sounds fancy but basically means AI can start doing more things on its own. And let’s not forget the measurement side of things – that’s getting some upgrades too, which is super helpful for tracking what’s working.
Businesses are already jumping on this AI train. They’re using it to be more efficient, which saves time and money. They’re also using it to personalize stuff for customers, making the experience better. And ultimately, all this is helping them drive growth.
How will you use AI to transform your marketing?