Let me tell you, AI is making waves in marketing. Word on the street is that budgets are actually expected to grow, not shrink, because of AI’s potential. Some companies, like Mondelez, are already seeing marketing cost reductions of up to 50% using generative AI.
What this means for you:
- New Tools: Keep an eye out for new AI tools, like Google’s DeepMind AI and Pomelli AI, which are designed to help SMBs scale their marketing efforts.
- Creative workflows: Explore platforms like Canva, which has launched an AI-powered creative operating system.
- Brand risks: Be aware of potential pitfalls, such as data access issues hindering AI adoption, the rise of AI fakes damaging trust, and the risk of losing brand identity.
Get ahead by exploring AI-driven email marketing strategies for 2025.
