AI’s impact on marketing is undeniable, and the pace of adoption is intense. Firms are scrambling to use AI in all sorts of areas, from making ads to staying compliant, boosting D2C sales, and revamping media strategies. Adobe is really trying to get people to use GenStudio for AI-powered marketing creativity. MoEngage just landed $100 Million to grow their AI marketing tools and move into North America, SEA & ANZ. Even WPP Media is using AI to shake up Reckitt’s marketing game. But it’s not always easy; Coca-Cola got some heat for an AI-made Christmas Holiday 2025 ad.
What I learned:
- AI is being used across every marketing function
- Big players are investing heavily in AI marketing solutions like MoEngage
- Even experienced firms like WPP are using AI to improve marketing
- AI missteps can lead to public backlash, like Coca-Cola’s ad
How you can apply this: If you’re not already looking at AI tools, now is the time. Start small, maybe with AI-assisted content creation or data analysis, and learn as you go. Be aware of potential pitfalls, especially around AI-generated content that might miss the mark with audiences.
What are your biggest concerns about using AI in your marketing?
