There’s a growing conversation about how to make AI-driven marketing feel more human.
→ Some marketers are talking about the “authenticity paradox,” especially as it relates to making healthcare marketing more relevant for physicians.
→ Here’s why it’s important:
- It addresses the need to balance AI’s capabilities with genuine human connection.
- It reflects a desire to move beyond just automation and efficiency.
- It highlights how companies like Bayer are rebuilding ad tech for the agentic era.
→ It seems the industry is actively seeking ways to ensure AI enhances, rather than replaces, human interaction. So, expect to see more strategies that prioritize authenticity in AI applications.
