so AI’s impact on marketing is impossible to ignore these days. Agencies are rolling out new AI services, and the tech is showing up across different marketing areas.
- New AI Services: Kinetic Marketing Communications and Iconic Digital are a couple of companies launching AI services. This could mean more options for businesses, but also more competition among agencies.
- Content Creation: Taboola.com is exploring generative AI to boost content conversion rates. Something to keep in mind as we think about content ROI.
- Industry Discussions: The BJAN Conference in 2025 will focus on AI’s role in marketing. Good to know if you want to deep-dive into the topic and network with peers.
- Legal and Ethical Issues: Reddit is suing Perplexity over AI data scraping, a reminder that AI isn’t without its challenges. Worth considering the legal and ethical implications as you integrate AI.
What’s your take? Are you all in on AI, or do you think some of the hype is overblown?
