here’s the deal: AI’s proving tough for many to actually use, with 82% of marketers struggling to get it off the ground. Despite that, companies aren’t slowing down on AI in marketing.
Key actions taken:
- Zeta Global is highlighting AI-driven ROI.
- ContentFlow AI launched its AI Marketing OS.
- Peec AI grabbed $21M to boost ChatGPT search marketing.
- Accenture invested in Alembic for AI marketing ROI tracking.
The Results: Zeta Global claims its AI delivered a 6x ROAS and a $21.4M net present value. Even with Baidu’s AI advancements, they’re still facing marketing downturns.
The key lesson for you: AI implementation isn’t a slam dunk, but it’s worth watching who’s getting real ROI and how new tools are trying to simplify the process.
