so AI’s grip on marketing is tightening, right? Adobe’s move to acquire Semrush for $1.9 billion really underscores this shift, aiming to amp up its AI marketing game. The buzz is real, with almost 70% of marketing bigwigs anticipating “agentic AI” to be a game-changer.
What I learned:
- AI SEO services are popping up.
- There’s chatter about needing “AI-first” CMOs.
- CMO influence could wane with AI budget shifts.
- 9 in 10 SMBs in Hyderabad are banking on AI for digital leaps, per a LinkedIn study.
How you can apply this: Keep tabs on how AI is reshaping marketing roles and budgets. Think about where AI can boost your strategies, but also how it might change who makes the calls on marketing spend.
Now, what’s one area in your marketing strategy where you think AI could have the biggest impact, and how are you planning to explore that?
