AI’s definitely making waves in marketing, but it’s worth asking if we’re all on the same page about it.
The Myth:
Consumers are totally on board with AI in marketing.
The Reality:
MarTech says most marketers believe consumers are loving the AI takeover, but the data suggests that’s not really how consumers feel. While companies like Core AI Holdings (Nasdaq: CHAI) with Core Digital, Advantis Digital Marketing, AppsFlyer, Zeta Marketing Platform (boasting 6x ROAS via AI), and WPP with Open Pro are diving headfirst into AI, there’s a disconnect. Plus, some are calling out “agentic AI” as just another round of marketing hype.
The truth is…
- AI’s impact varies, with some tools like Zeta Marketing Platform showing strong results.
- There’s a real risk of assuming consumers are as excited about AI as marketers are.
- Not every AI innovation is a game-changer; “agentic AI” might be overblown.
Why this matters:
We should be careful not to get too caught up in the AI hype. Just because we can use AI in marketing doesn’t automatically mean consumers will love it. Keeping it real about what AI can actually deliver and how consumers are reacting is crucial.
