The buzz is real: AI is rapidly changing the marketing game. Here’s a breakdown of what’s happening and how it might affect you:
- AI Elves: “AI elves” are now influencing how people shop during the holidays, changing the retail landscape.
- Higher ROAS: New AI-driven platforms are making big promises, specifically aiming to deliver a higher return on ad spend.
- AI-Powered Tools: Companies are rolling out AI tools focused on key areas like lead generation, content creation, and improving the customer experience.
- AI Agents: Expect AI agents to start playing bigger roles in advertising and customer success, as the tech matures.
What’s your take? Are you embracing the AI revolution, or do you think the “AI hype train” is overblown?
