so AI in marketing is about to get HUGE, but there are some serious watchouts that we need to keep in mind as adoption ramps up. Word on the street is that the AI marketing sector could explode to $82B by 2030, driven by new platforms and tools. But let’s pump the brakes for a sec, because it’s not all rainbows and unicorns.
- First up, people are starting to worry about “AI slop”—you know, when the output is just not good.
- Second, handing over the keys to AI for things like regulatory compliance could be a recipe for disaster.
- Third, it sounds like data and governance are going to make or break how well these AI agents actually perform.
So, what’s the play here?
- Keep a super close eye on data quality. Garbage in, garbage out, right?
- Make sure you’ve got solid governance policies in place.
- Don’t just blindly trust AI with the really critical stuff (like compliance).
My take? AI’s potential is massive, but we need to be smart about how we use it. Let’s focus on making AI a useful tool that amplifies our expertise, not something that replaces it entirely.
