I’ve been following the buzz, and AI is predicted to explode in marketing. One report forecasts the AI marketing space reaching a whopping $82B by 2030.
What this means for you:
- Expect to see AI tools popping up across industries. AI is already being used for lead generation in real estate and healthcare, and to improve fan experiences.
- Watch out for new platforms and features. Companies like Momentus Digital (MoAI) and Comviva (MobiLytix RTM) are launching AI-powered solutions.
- Data governance and quality are critical. Be aware that only 18% of CMOs are achieving real-time, AI-driven customer journeys, and “AI slop” is a growing concern.
The bottom line is that AI offers opportunities for personalization and dynamic content, but marketers need to focus on quality. What steps are you taking to ensure quality in your AI marketing efforts?
