I’ve been following the buzz around AI in marketing, and it’s clear that AI is rapidly changing how we work. Companies are rolling out “Next-Gen AI Marketing Engines” and AI-powered platforms such as Comviva’s “MobiLytix RTM” to boost lead generation, content creation, and ad optimization. AI is even being used to improve fan experiences.
Here’s the catch:
- Some worry about “AI slop” and “lazy AI use” affecting B2B marketing.
- Many are wary of using AI for regulatory compliance.
- AI agents often fail without proper data and governance.
Despite the hype, only “18% of CMOs achieve real-time, AI-driven customer journeys”. This shows there’s a gap between AI’s potential and actual results.
The key lesson? AI offers huge opportunities, but marketers must use it wisely.
