I’ve noticed AI is making waves in marketing, but it’s not without its challenges. AI is being used for everything from automating digital marketing (netpulse AG) to enhancing customer experiences (Real Madrid using Adobe’s AI). But, there are worries about chatbot safety and ethical issues, plus fears that lazy AI use could hurt B2B results.
Here’s how to approach it:
- Focus on ethical AI use.
- Prioritize chatbot safety.
- Implement AI governance.
- Avoid lazy AI implementation.
- Address pharma’s AI compliance skepticism.
The Payoff:
- Crisis prediction
- Enhanced CX
- Real-time revolution
AI marketing is projected to hit $82B by 2030. Even with the challenges, the marketing world needs to prepare for an AI-driven future.
