The marketing world is wrestling with some big questions about AI right now. While some are charging ahead, using AI to automate and innovate, others are pumping the brakes, worried about the ethical implications. It feels like everyone’s trying to figure out if AI is a game-changer or a potential problem.
- Comviva is using AI in its “MobiLytix RTM” platform.
- Momentus Digital launched its AI-powered marketing suite called MoAI.
- There are projections that the AI marketing space could reach $82B by 2030.
- There are worries about “AI slop,” “lazy AI use,” and chatbots.
The big takeaway is that AI offers some pretty impressive tools, but these come with real ethical considerations. There are worries about AI writing without compassion.
The key lesson for you is to think critically about how you’re using AI. It’s about finding the right balance between leveraging its power and making sure you’re doing it responsibly.
