The buzz around artificial intelligence in marketing is getting louder. The big question is: How much of our work will AI handle in the future?
The short answer is “a lot,” if recent news is any indication. Companies are already rolling out AI to manage entire campaigns and even incubate brands.
- ReferOn launched AI-powered affiliate management.
- Stream Hatchet (GameSquare) released a next-gen AI Campaign Builder.
- ZBANX launched an AI-powered “CMO Agent” system.
- The digital landscape may be reshaped by AI as early as 2026.
Why this matters: AI’s impact extends from SEO to ABM ROI, suggesting AI could soon automate significant parts of marketing. It could free up marketers to focus on strategy and creativity or, conversely, displace some roles.
