I’ve been following the buzz, and AI’s impact on marketing is undeniable, but where do humans fit in? It seems companies are increasingly leveraging AI to improve inventory management, marketing ROI, and personalized campaigns.
The Contenders
- AI: Companies are teaming up with AI firms and launching AI platforms to revolutionize performance marketing.
- Humans: Experts argue that humans are still vital for crafting compelling narratives.
The Breakdown
- AI Pros: Boosts marketing ROI with hyper-personalization.
- AI Cons: Can’t replace human storytelling.
- Humans Pros: Can craft big, compelling stories.
- Humans Cons: May lack the efficiency of AI.
The Verdict
AI is great for heavy lifting, but humans are still needed to craft the big picture.
