so AI is seriously shaking up the marketing world right now, and everyone’s trying to keep up. It feels like every other headline is about some new AI tool or platform. Here’s what’s happening:
- AI is being used for personalized marketing experiences.
- Companies are using AI to combat ad fraud, which can waste 12% of ad budgets.
- AI “twins” are emerging in influencer marketing.
- Netcore Cloud reports AI can boost retail conversions by 40%.
- Gartner is cautioning brands about “agentic AI browsers.”
The big insight here is that even with all this AI innovation, experts like Gunjan Khetan stress that human storytelling remains crucial, so it’s not about replacing people but augmenting them. The next few years (2025 and 2026) will be interesting as we see how this balance plays out.
Finding the right mix of AI and human creativity will be key.
