We’re at an interesting point where AI isn’t just helping marketers—it’s evolving into the marketer itself. Here’s the lowdown:
- AI agents are stepping up to handle marketing tasks autonomously.
- AI-driven platforms are becoming more sophisticated.
- Even AI “twins” for influencers are emerging.
To stay competitive by 2026, here’s what marketing teams need to do:
- Become “AI-ready” by adapting to these changes.
- Digital Brands Group is expanding its AI marketing capabilities by partnering with Aha.
- Consider the rise of “agentic AI browsers.”
My take? It’s time to start thinking about how AI can take the lead, not just assist.