AI is rapidly changing marketing, and it’s bringing some serious risks with it. While everyone’s excited about automation, we need to consider the downsides.
Here are the key points:
- AI is being used for content creation.
- AI is being used for hyper-personalizing ads.
- AI is being used for performance marketing.
- AI is being used for lead generation.
- AI-driven ad fraud can waste 12% of marketing budgets, according to mFilterIt.
The Big Insight: As AI gets further integrated into core marketing activities, we need to watch out for risks like fraud and the potential for generic content.
Ultimately, awareness will be key.
