I’ve been following the AI marketing explosion, but it seems the human touch might be making a comeback. We’re seeing AI take over tasks like image generation and hyper-personalization, but some experts are predicting a shift back to “anti-AI marketing” as early as 2026.
The Contenders
- AI Marketing: AI tools are being used to enhance social media and email marketing, promising a better ROI through advanced personalization. Some predict AI will write 41% of all code.
- Human-Centric Marketing: Experts suggest focusing on control, comfort, and proof to win customers over, especially with growing concerns about AI-generated content.
The Breakdown
- AI Marketing Pros: Enhanced personalization. Increased ROI. Greater efficiency in content creation and coding.
- AI Marketing Cons: Over-reliance can lead to generic content. Some B2B CMOs feel unprepared to compete.
- Human-Centric Marketing Pros: Builds trust and connection with customers. Addresses concerns about authenticity.
- Human-Centric Marketing Cons: Can be less efficient. Requires deep understanding of customer needs.
The Verdict
While AI offers undeniable advantages, it’s clear that human creativity and connection still hold significant value. A balanced approach, leveraging AI for efficiency while maintaining a human touch for authenticity, might be the best strategy.
