AI’s impact on marketing is undeniable, and it’s reshaping strategies across the board, from automation to decision-making. Here’s a quick rundown:
- Decision Intelligence: G2’s 2026 Industry Report highlights “AI Decision Intelligence,” showing AI’s growing role in strategic marketing choices.
- Service Automation: Salesforce is acquiring Qualified to amp up its AI automation for service teams, pointing to smarter customer interactions.
- Multichannel Strategies: GasOn Marketing plans to roll out “AI SEO and Multichannel” strategies by 2026, showing a push for integrated AI solutions.
- Event Marketing Evolution: Cvent’s purchase of Goldcast indicates AI’s growing influence in event marketing, while Liverpool’s use of SAS shows AI marketing automation at work. Zeta Global will showcase the future of AI marketing at CES 2026.
What’s your take?
