I’ve been keeping up with the buzz, and it seems AI’s impact on marketing is a hot topic.
The Myth: AI is just a shiny new toy for marketers to play with, but it won’t really change anything.
The Reality: AI is already shaking things up across the marketing landscape, from SEO to customer experience. We’re seeing companies like Bryj appointing CEOs such as James Colgan to head up AI mobile marketing. Plus, platforms like FINNY are securing big funding rounds—$17 Million in Series A, to be exact. MediaMint is acquiring Taktical Digital to ramp up its Agentic AI services, while Wittypen launched Zerply.ai and won a Silver at the MarTechAI Awards.
The truth is…
- AI is being integrated into core marketing functions.
- Investment in AI-driven marketing platforms is on the rise.
- Companies are actively acquiring AI capabilities to enhance their services.
Why this matters: It’s clear that AI isn’t just a fad. Companies are making serious moves to incorporate AI into their marketing strategies, whether through new leadership, funding, acquisitions, or product development. For marketers, this means understanding AI’s potential and figuring out how to leverage it to stay competitive.
