AI is making big waves in the marketing world, but let’s get real about what’s actually happening.
The Myth: AI is a guaranteed win for every marketing campaign, boosting clicks and engagement across the board with no downsides.
The Reality: While AI is definitely shaking things up—from Google’s Gemini-powered email experiments to AI solutions in real estate and the trends eclicktech and Alibaba Cloud are spotting for 2026—it’s not a golden ticket. In fact, telling consumers an ad is AI-generated can slash clicks by 31 percent. Plus, mediocre generative AI could pose a real problem for marketers.
The truth is:
- FINNY just grabbed $17 Million in Series A funding, while Arcads.ai landed $16M to grow its AI video platform.
- AI is changing search and consumer behavior, and even letting agencies handle more clients.
- Google’s AI try-on feature now uses selfies.
Why this matters: AI’s influence is undeniable, but marketers need to stay sharp. It’s about more than just adopting the latest tech; it’s about understanding the nuances, like how transparency affects ad performance and how to avoid being outdone by “just good enough” AI content.
