AI is rapidly changing the marketing landscape. Companies are actively using it across the board, from content creation to customer engagement strategies.
Here’s the breakdown:
- Content Creation: AI is being used to generate content and ads, just like Lexus’s holiday content and Gen’s YouTube series.
- Customer Reach: Companies are leveraging AI to determine the best ways to connect with customers.
- Sales Boost: Some brands are relying on AI agents to drive sales.
- AEO is Key: “AEO” (AI Search Engine Optimization) is becoming as vital as traditional SEO.
Of course, it’s not all sunshine and roses. Ethical marketing, avoiding “AI washing,” and maintaining brand identity are real concerns. What’s your take?
