I’ve been keeping an eye on how AI is shaking things up in marketing. It’s clear that 2025 is the pivotal year when AI moved from being a novelty to a must-have tool for marketers.
Here’s what companies are doing:
- Watsons Water uses AI-designed packaging.
- XPENG leveraged AI for the G9 electric SUV launch.
- Bounti launched an AI-powered platform for real estate marketing automation.
- AI poster creators and AI face swap tools emerged.
The buzz is all about AI’s impact on marketing funnels, content creation, and e-commerce. But NYC Marketing Expert Augustus Kirby also points out the need for human oversight due to algorithm volatility.
The key lesson for you: AI is here to stay in marketing, so start exploring how to integrate it into your strategies while keeping a human in the loop.
