so AI’s infiltrating every nook and cranny of marketing – from spiffy packaging designs to automating real estate campaigns. Companies are pumping out AI tools left and right, but is it all legit, or are we getting played?
The Contenders
On one side, you’ve got the AI evangelists, touting AI-driven market analysis, AI poster creators, and even “Internet Marketing Machines.” Then you’ve got the skeptics raising red flags about algorithm volatility, unchecked content risks, and a general lack of transparency.
The Breakdown
- AI Tools (Pros): Think Watsons Water’s AI-designed packaging, Bounti’s AI-powered marketing automation, and tools like FlipHTML5’s AI Poster Creator.
- AI Tools (Cons): Interact Marketing warns of “unchecked AI content risks,” and CX Today is pushing for transparency in AI marketing tools.
- AI Hype (Pros): It’s generating buzz and attracting investment, with “2025” and “2026” being touted as big years.
- AI Hype (Cons): WebProNews calls out companies for overhyping AI with hidden disclaimers, and Campaign US warns of believing “AI’s big lie.” Augustus Kirby is concerned about AI-driven algorithm volatility.
The Verdict
AI’s got serious potential to reshape marketing, especially for B2B teams, as Analytics Insight points out. But, heed the warnings: don’t fall for the hype, watch out for hidden risks, and demand transparency.
