AI’s impact on marketing is the big story right now, with both huge potential and some serious risks making headlines. It feels like 2025 is the year AI stopped being a marketing gimmick.
The Contenders
On one side, we have the AI evangelists, with companies like Church Girl Marketing launching “The AI Genesis Effect” in 2025. The other side is more cautious, with experts like Augustus Kirby pointing out the dangers.
The Breakdown
- AI’s Promise: AI tools are everywhere, from AI poster creators at FlipHTML5 to AI-driven marketing automation for real estate. OpenAI might even introduce ChatGPT ads. The big promise is AI reshaping revenue organizations.
- The Problems: Adobe is in a lawsuit over allegedly training AI on pirated books. Interact Marketing is worried about the risks of unchecked AI content, and there are broader questions about AI transparency. AI-driven algorithm volatility is also a concern.
The Verdict
It’s clear that AI is changing marketing, but it’s not a simple win. Keep an eye on both the opportunities and the risks as AI continues to evolve.
