AI’s making huge waves in marketing right now, from local branding to big campaign automation, but we need to be realistic.
- Watch out for “unchecked AI content risks” and “asterisks in tech marketing” – not everything is as good as it sounds.
- Adobe is in a lawsuit over AI training using pirated books, so ethics and legal stuff matter.
- Some companies might be overhyping AI, so take everything with a grain of salt.
- Zambuki is using AI for local branding, like helping home improvement companies in St. Petersburg.
- Liverpool FC is working with SAS to create AI-powered marketing campaigns.
- By 2025, we might see generative AI agents automating B2B marketing.
My take? AI’s potential is massive – think ChatGPT with ads, even – but let’s keep our feet on the ground and avoid the hype traps.
