Let’s dive into how AI is shaking up marketing right now, touching everything from content to pricing strategies.
The Contenders
AI’s influence spans several areas. We’re seeing AI marketing strategies for startups in 2026, AI-powered real-time call captioning, and even “AI Gaming” monitors from MSI at CES 2026. AI is also being used in content creation, with companies like Lyxity claiming it can cut content creation time from 100 hours to just 45 minutes. On the flip side, AI-driven pricing got Instacart into hot water with the FTC.
The Breakdown
- AI Content Creation: The big PRO here is efficiency. Lyxity says it slashes content creation time. The potential CON is quality—can AI truly replicate human creativity and nuance?
- AI-Driven Pricing: The PRO is optimized pricing strategies. The CON, as Instacart found out, is the risk of legal and ethical issues if not implemented carefully.
- AI Marketing Strategies: The PRO is staying competitive. The CON is the learning curve and potential for misuse.
The Verdict
For entrepreneurs who want to learn more, the free Global AI Business Summit on January 7 could be a good place to start. Wharton is also launching an “AI in Marketing” executive education program.
