I’m seeing a shift where AI is moving beyond just helping marketers; it’s stepping into an “agentic” role, acting more like a marketing pro itself. Now, companies are launching platforms to capitalize on this trend.
Here are the key developments:
- AI tools are becoming more “agentic.”
- WPP launched “Agent Hub” on WPP Open.
- Agent Hub gives clients access to AI expertise.
- PubMatic debuted its agentic platform, AgenticOS.
- AgenticOS aims to solve programmatic issues.
The Big Insight: With WPP’s Agent Hub and PubMatic’s AgenticOS, we’re seeing AI take on a more proactive role in marketing, suggesting a future where AI doesn’t just support marketing tasks but actively drives them. This evolution could redefine how marketing strategies are developed and executed.
