Let me break down the AI frenzy in marketing right now, which looks to be impacting every corner of the industry.
- AI marketing leadership roles are on the rise, evidenced by Lenovo’s recent hire. Plus, you can get formal training now, like the AI-focused digital marketing degree at Manhattan University.
- AI is showing up in SEO (Semify acquiring Dragon Metrics), SMS marketing (DMText achieving 36-hour 10DLC approval), and influencer marketing. We’re also seeing new platforms like Optimove’s AI marketing tools hub and funding for AI-powered marketing, like Luxury Presence’s $22M raise.
- Despite all the hype, some companies are pumping the brakes. Dell is easing off its “AI-First” approach, and some marketers are exploring analog strategies.
The big question is whether AI will deliver real value or fall flat. We’ll likely know by 2026. What’s your take on AI’s staying power in marketing?
