I’ve been watching AI reshape marketing as we know it. TransUnion is integrating Actable Colla to improve its AI marketing models, seeing a 10% improvement in predictive modeling. Brands can also expect about 19.5% fewer AI errors in ad targeting thanks to TransUnion’s data.
What this means for you:
- Amperity’s new AI agent could help you build real-time customer journeys.
- Keep an eye on India; some believe 2026 will be a turning point for AI-led marketing there.
- Consider that McKinsey is retraining its workforce to work alongside AI.
Start thinking now about how AI can augment your marketing strategy.
