AI is making big moves in the marketing world, but people aren’t obsolete just yet. The buzz is all about AI’s growing influence across ad creation, SEO, and analytics.
Here’s how to make sense of it all:
- Gartner predicts that by 2026, a whopping 60% of brands will tap into “agentic AI” to personalize how they connect with each individual customer.
- Kantar is calling attention to the fact that AI’s impact is greatest when humans are still steering the ship.
- Keep an eye on Google’s moves to inject more AI into platforms like Gmail and Shopping.
- Note how companies like TransUnion are already achieving marketing breakthroughs with AI, while others are rolling out new AI platforms and tools.
What’s your take on balancing AI’s power with human insight?
