AI is increasingly automating marketing tasks, but people aren’t out of the picture just yet.
AI is making serious inroads into marketing, especially with tools like the AI agents that Treasure Data and Cordial are launching for email automation sequences; however, B2B marketers still lean on human expertise for overall strategy.
Why it matters:
- AI is great for automating repetitive tasks.
- Humans are still needed for high-level strategic thinking.
- Trust remains a key factor in B2B marketing.
The rise of AI in marketing is set to continue, but marketers should expect a collaborative approach. It seems the best results will come from blending AI’s efficiency with human insight.
