AI agents are poised to transform marketing, but there’s a catch. Word on the street is that AI will soon be everywhere, and 60% of brands are expected to use AI agents for direct customer engagement by 2026. The challenge? Making sure these AI tools don’t hurt brand trust.
Here’s how to think about it:
- AI agents can automate many marketing tasks, boosting efficiency.
- AI can make a brand visible and well-known.
- Trustworthiness still needs to be actively maintained.
The article suggests that while AI may get you fame, trust is something you have to work at separately.
So, the key lesson is that brands must prioritize trust even as they adopt AI.
