I’ve been following how AI is taking over marketing, and it’s clear marketers have higher expectations now. Gartner says AI tools in search are a must. Companies like Plume and Microsoft AI are appointing CMOs (Rebecca Stone and Andréa Mallard). Regeneron is updating its marketing strategy for AI, according to Catie Matthews’ interview with Fierce Pharma.
Here’s how to stay ahead:
- Focus on AI disclosure.
- Optimize AI as a core function.
- Watch for AI backlash (finance by 2026).
- Explore ethical AI education (AIVidya).
- Track new AI platforms (S45, NeoSapien).
The payoff:
- Better marketing strategies
- Improved AI integration
- Future-proofed marketing skills
It’s clear AI’s role in marketing is expanding rapidly. Staying informed and adaptable is essential for success.
