Word on the street is that AI’s not just a buzzword anymore; it’s actively reshaping marketing departments. By 2028, CMOs are anticipating big changes, with companies already leveraging AI for ad strategies, SEO, and direct customer engagement. We’re seeing a surge of new AI marketing tools and platforms, plus AI-focused hires like Andréa Mallard joining Microsoft AI as CMO.
What this means for you:
- Keep an eye on emerging AI marketing platforms to stay competitive.
- Consider how AI can enhance your current ad and SEO strategies.
- Think about AI-driven roles you may need to add to your team.
Start exploring potential AI integrations now to future-proof your marketing efforts.
