Exciting changes are coming to marketing as AI becomes more central, affecting everything from customer service to content creation. Gartner says 60% of brands will use agentic AI to improve customer service. So, how can marketers prepare for these AI-driven changes?
Here’s a quick guide:
- Explore agentic AI for customer service improvements.
- Consider partnerships with companies like Cognizant and Typeface.
- Focus on data readiness, like Datalinx AI.
- Integrate AI into content marketing strategies.
- Watch for AI in video marketing and events like the Australian Open 2026.
The Payoff:
- Streamlined customer service
- Modernized enterprise marketing
- Improved data readiness
With agentic AI taking over more tasks, marketers need to adapt. Companies will need to learn how to best use AI to enhance their marketing.
