I’m seeing AI move beyond buzz to become a real tool for marketers. The short answer is yes, AI’s impact is becoming tangible.
- Adobe is set to acquire Semrush for $1.9 billion to boost its AI marketing capabilities.
- CBAi is launching an AI marketing course tailored for the cleaning and environmental industries.
- Direct Online Marketing is introducing GEO Services for AI search applications.
- Cadbury Silk and NIVEA Soft are leveraging AI in their marketing campaigns, including a Valentine’s film and Gen Z personalization.
Why this matters: These examples suggest AI is not just theoretical; it’s being deployed in diverse sectors, from automotive retail to consumer goods, and is starting to deliver measurable results and ROI.
