AI is quickly becoming the dominant force in marketing, and the scale of adoption is massive. Alibaba spent $431 million on AI marketing for the Lunar New Year, and Williams F1 now has Anthropic’s Claude as its “Thinking Partner.” According to one study, 57% of consumers have more trust in brands that use AI.
What I learned:
- AI is impacting marketing departments with acquisitions like Amplitude buying InfiniGrow for AI analytics.
- The IAB is working to standardize media measurement for AI.
- Some marketers are now optimizing SEO for “AI Agents.”
- Targeted AI deployments can lead to real ROI.
How you can apply this: Focus on where AI can provide the most value in your marketing efforts. Whether it’s through better analytics, more targeted campaigns, or optimizing for AI search, the key is to start experimenting and finding what works best for your specific needs.
Now it’s your turn: What’s one area where you plan to integrate AI into your marketing strategy in the next quarter?
