I’ve been keeping tabs on how AI is shaking things up in marketing, and it’s clear we’re not just experimenting anymore. AI is being used to really understand what customers are saying, make content feel personal, and take over some of the repetitive tasks.
Here are some key actions brands are taking:
- Investing heavily in AI marketing (e.g., Alibaba’s $431 million Lunar New Year spend).
- Launching new AI tools, like Curativity’s “Cracker” in India.
- Acquiring companies to improve AI marketing analytics (e.g., Amplitude).
- Relying on studies showing consumers trust brands that use AI.
The result? AI is moving beyond a trend and becoming a fundamental part of how marketing works.
The key lesson for you is to start thinking about how AI can fit into your marketing operations.
