The marketing world is buzzing about AI’s growing role, making us wonder if traditional teams are on their way out. The short answer is complex, but AI’s impact is undeniable.
- Google’s Gemini ad during the Super Bowl showcased AI’s capabilities to a massive audience.
- Meta is exploring AI agents to reshape the commerce landscape.
- A Microsoft study points to an “Agentic Era,” highlighting AEO and GEO as crucial elements.
- Kentico is introducing “agentic AI workflows” designed for marketing teams.
Why this matters: Companies like Fibr AI are experimenting with replacing entire marketing teams, suggesting a fundamental shift in how marketing work is structured and executed. AI is poised to reshape performance marketing, SEO, and customer experience, and we need to understand how to adapt.
