I’m noticing a split in marketing strategies as AI becomes more common. Some brands are actually pushing back and marketing themselves as “anti-AI.”
The short answer is that some brands are making a deliberate choice to stand out by emphasizing human interaction and traditional methods, while most others are embracing AI.
Here’s what I’m seeing:
- AI is being used for everything from SEO to ad creation.
- Some brands are intentionally going “anti-AI”.
- This is a strategy to differentiate themselves.
- These brands are betting consumers still want a human touch.
Why this matters: It’s a reminder that even with powerful AI tools, some consumers might value the feeling of human connection, creating an opportunity for brands that choose to stay traditional.
