so AI’s impact on marketing is huge, but what should we actually pay attention to?
Here’s a quick checklist:
- AI-powered platforms: Some companies are launching these to predict email outcomes.
- AI in Ad Campaigns: Even Carl’s Jr. is using AI to refresh old ads.
- Agentic AI by 2026: Keep an eye on this trend.
- Healthcare Potential: AI could unlock $450B in value for healthcare marketing by 2028.
- Negative Reception: Be aware that some reports show a “sharply negative” reaction to AI ads, and many Britons don’t get new AI job titles.
So, AI is changing marketing, but it is important to separate genuine opportunities from overblown hype. Some audiences are still confused by it all.
